What makes a coupon effective? What are the criteria for judging a good offer? Here are some important points about your next coupon or offer.
The other day I received a coupon in the mail from a local Mexican restaurant. They had just started a curbside pick-up service and sent me a $5.00 coupon to use the next time I called in an order. While I don't usually recommend coupons and discounting— I prefer a gift certificate for a specific menu item or beverage — I'll have to admit that this promotion got my attention, and my business.
During a holiday or busy peak season, sometimes the best we can do is get through the day with our guests happy and our employees still working for us. Extra sales volume adds an element of stress and we often lose sight of one of the most important things we should be doing...even when we are "in the weeds"...
Communicate with our employees!
Good ideas are a dime a dozen. Great ideas are worth their weight in gold. And great ideas from your own employees are priceless. Unfortunately, we often don't give our employees and their ideas the acknowledgement and attention they deserve.