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Our cover package of ideas, tips and strategies to supercharge your social media program starts right here. Follow the numbers through the content.
For this year’s package, we looked for chains that had shown strong growth in their social media following in 2012 based on data compiled by Digital Coco, a reputation tracking firm focused on the restaurant industry. Get ready for a deep dive into some winning social media strategies.
By Amanda C. Kooser, Amanda M. Westbrooks and Joann Whitcher
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2013 Social Media 50
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| 1-5: |
The integrated strategy How CiCi’s fits the social media pieces together |
| 6: |
A Facebook scavenger hunt Arby’s strikes gold with a hidden coupon |
| 7-14: |
Anatomy of a social website Shake Shack redesigned its site with social media in mind |
| 15-48: |
Winning social media strategies Additional strategies from Zoe's Kitchen, Red Lobster, Caribou Coffee, Fuddruckers, First Watch, Coffee Bean & Tea Leaf, Twin Peaks, Muscle Maker Grill, Chuck E. Cheese, Romano's Macaroni Grill, Texas Roadhouse, Shake Shack, Tilted Kilt, Red Robin and Taco Cabana |
| 49-50: |
Market your new product How Firehouse went social with an LTO |
