Social Media 50
Our cover package of ideas, tips and strategies to supercharge your social media program starts right here. Follow the numbers through the content.
For this year’s package, we looked for chains that had shown strong growth in their social media following in 2012 based on data compiled by Digital Coco, a reputation tracking firm focused on the restaurant industry. Get ready for a deep dive into some winning social media strategies.
By Amanda C. Kooser, Amanda M. Westbrooks and Joann Whitcher
2013 Social Media 50
The integrated strategy
How CiCi’s fits the social media pieces together
A Facebook scavenger hunt
Arby’s strikes gold with a hidden coupon
Anatomy of a social website
Shake Shack redesigned its site with social media in mind
Winning social media strategies
Additional strategies from Zoe's Kitchen, Red Lobster, Caribou Coffee, Fuddruckers, First Watch, Coffee Bean & Tea Leaf, Twin Peaks, Muscle Maker Grill, Chuck E. Cheese, Romano's Macaroni Grill, Texas Roadhouse, Shake Shack, Tilted Kilt, Red Robin and Taco Cabana
Market your new product
How Firehouse went social with an LTO