The customer is no longer always right
Have it your way? How 1970s. A growing cadre of restaurants is just saying no to diners and the traditional “customer is always right” modus operandi. They’re saying no to kids, credit cards and perfume, to cell phones, cameras and to lingering too long. Even, in the case of Rogue24 in Washington, D.C., to holding tables without a reservation agreement that prospective guests must sign and return within 72 hours of making a reservation....
Hot and not: QSR ratings rank/confuse
Finally, an end to all the fisticuffs over which fast-food chain is the best.
A recent flurry of ratings, all based on consumer rankings, has settled the source of countless barroom, playground and bridge-club brawls once and for all. As the unassailable research shows, the best quickservice concept in the eyes of consumers is clearly...
Okay, hold on a minute....
Daily deals are everywhere. Here's your primer.
Daily deal websites are quickly becoming an essential marketing tool. Each day these sites send out deals to millions of bargain-hungry subscribers. Now there’s evidence of a real payoff for restaurants that participate: A recent Technomic survey found that 48 percent of deal buyers used coupons at restaurants they’d never visited. What’s more, 67 percent of those customers returned to the same restaurant later without the incentive of a deal. Here are a few deal programs to give you a lay of the land....
Social media loves Starbucks—and hates it
Starbucks has more social media fans and friends than any other concept. It also has a lot of enemies: 220 Facebook pages call for boycotting it (and that’s just the ones spelling “boycott Starbucks” correctly).
The boycotts run from the personal—“On December 6th, I was let go from Starbucks…”—to the political—“Send the message to stop supporting drunk driving.” Not sure how the ’Buck supports drunk driving, but head-scratching is the norm in online boycotts. Here are some popular calls to action....
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