Bookmark and Share

Restaurant Business Magazine

Street Smarts for the Entrepreneur

Subscribe
Reprints
Archives
June 2012

20-Minute University

Chocolate mousse
Every chef needs to have a few “go-to” desserts in his or her repertoire, and none is more important than chocolate mousse. The versatility of this preparation is enormous, as chocolate mousse on its own can fill a need for the simplest bistrostyle dessert, while the same recipe could also be turned into a layer in the most sophisticated glazed entremet. An understanding of the basic techniques involved in preparing it will help ensure success with each attempt and eliminate the possibility for mistakes....

Cover Stories

Recently I have been getting plates coming back to the kitchen because guests with allergies don’t disclose them when they order. Should I bear the cost of them not disclosing their allergies? What should I do?
Clearly there’s a lack of communication happening here. Guests do not know what potential allergens the menu items contain from the description, servers are not asking guests about their allergies or do not know the allergens that each menu item contains, and/or guests are being irresponsible in not letting the servers know about their allergies....
When planning a new menu for the summer, how do you plan for inflation? I know it is a guessing game, but what is the best guess?
Commodity prices, which translate to the food prices you pay your purveyors, change daily, though with an upward trend overall. Because food prices are tied to weather, harvests, fuel prices, pests, wars and other factors, it is challenging to predict future prices....
How do I convince all servers to be consistent with their good service? Regular good tippers sometimes get better service than new or occasional diners.
Remnants of the history of tipping, adding a little extra “to insure promptitude” are clearly evident in your restaurant. Known good tippers get extra good service. Even now, when tipping at least fifteen percent on every check is the norm, we have all seen servers fighting to avoid tables seating notoriously poorly-tipping guests and angling to get generous regulars in their sections....
How, in this age of Groupons and deals, can we entice customers without giving away our product? What ideas do you have for creative promotions that will bring in customers that don't focus on giving a discount?
Promotions these days are often synonymous with deep discounts. Running a promotion on tequila, for example, may mean your bar is discounting tequila with little added activity. But discounting is just one part of a good promotions strategy. Here it may help to go back to Marketing 101. The goals of promotions are to:...
Which is better, daily expensing inbound inventory with random inventory spot checks, or the traditional monthly inventory?
Taking regular, careful inventory is important for a variety of reasons, including food cost control, product rotation for better food quality, and security. It’s best to inventory all items on a weekly basis at minimum. That gives you a close read on the value of the inventory against your average weekly food sales....
How do we positively convince guests that food prices are the driving force to our inflated prices?
Consumers know that prices have risen; they see it every time they go to the supermarket. One recent study showed, in fact, that in some segments dining out is now cheaper than eating at home. If you want to educate customers, you could show them a chart showing the rising cost of corn, which is what drives about 90 percent of the rising food costs. But that’s probably not the “positive” approach you’re looking for, or an appropriate one....
I am beside myself that customers would think it OK to bring in their own cake. We sell dessert. If they insist, I tell them there will be a plate charge. Why do people think they can bring dessert to a restaurant? Is this common?
I don’t know how widespread this practice is, but it is definitely common enough that it is a question that has come up before and consistently frustrates restaurateurs, especially on busy nights where a large party consuming a dessert you did not sell prevents turning over multiple tables....
The previous owners of my restaurant had a free-for-all meal policy for staff. I came up with an hourly meal credit system to manage cost, but it's not working. I’m looking for a solution to this that is fair for everyone, effective and affordable. Ideas?
It is a great idea to offer staff meals for a variety of reasons: Servers who have tasted menu items can sell them more convincingly. People work better and cleaner when they aren’t hungry. Safe-to-eat leftovers or excess product can be repurposed for staff meals. Employees will be happier and have a chance to bond over a meal....
What is the best protocol to follow when a customer orders a menu item with ingredients clearly stated (example: the shrimp sauté with mushrooms and tomatoes) and then wants to send it back because they don’t like one of the ingredients like mushrooms?
First, be sure that what you think is obvious on the menu is equally obvious to the guest. My wife recently ordered a chocolate dacquoise at a celebrity chef restaurant and what emerged from the kitchen was a very good example of a chocolate mousse cake but not a dacquoise in any sense of the word. She picked at it and the server appropriately took it off the bill when she mentioned it was not what she expected....
I have noted several (newly opened) full-service restaurants using mandatory tip pooling. Washington doesn’t allow for any offset to its high level of minimum wage, making waitstaff compensation very generous. Is this tip pooling a trend or anomaly?
I wouldn’t say tip pooling across both the back and front of house is an anomaly but it is a local phenomenon. The reason for it becoming a trend specifically in your state is that it is illegal in most others....

Menu R&D

Dark meat: Thighs and legs are in
Chicken breast has been the darling of restaurant and home kitchens for a couple of decades, touted for its versatility and health benefits. But lately, operators and consumers are beginning to suffer from white meat fatigue. The fact is, dark meat chicken is juicier and more flavorful. Same with turkey.   Legs and thighs that have traditionally been exported are now finding their way onto more menus. Heavy dark meat users include Chipotle Mexican Grill and Panda Express....
Re-inventing brunch
When the Scottsdale, Arizona-based Z’Tejas rolled out its new brunch menu in March, the number of selections doubled—and only one item was a holdover from the old menu. “We wanted to create a brunch you couldn’t get anywhere else,” says R&D chef Matthew Janiec, who oversees all 11 locations. Here’s what he did to overhaul the menu....
Flexibility = fresh picks
Vermilion’s location in the Washington, D.C. suburb of Alexandria is a stone’s throw from Virginia’s rolling farmland and Chesapeake Bay’s fishing grounds. That’s allowed executive chef Tony Chittum to develop relationships with dozens of farmers and fishermen. “I deal with about 25 different farmers per week, sourcing dairy, meats, oysters and fresh produce,” he notes. “I’m strict about waiting for local ingredients to be ready....
Weighing your options
With today’s rising ingredient costs and tight margins, portion control is more essential than ever. That’s why scales are so important in both back- and front-of-house....
Tea comes to a boil
Tea doesn’t seem to command the same devotion and geekdom that coffee does here in the U.S. While coffee houses boast Rube Goldberg contraptions for brewing java, many operators still throw a tea bag in a cup of hot water—which doesn’t cut it for tea lovers. On the plus side, coffee shops are now paying more attention to brewing tea....

Skills

Bold marketing moves to outsmart the competition
What will I do if a huge, highly successful restaurant from a national chain moves nearby? In many cities across the nation, restaurants have had to close their doors simply because they could not compete with the new neighborhood Goliath. The following are exciting promotional tactics that operators can use to instantly boost business. These strategies are designed for smaller businesses to continually outmaneuver their larger competitors....

MonkeyDish

Fake meat gets real
At Karyn’s on Green in Chicago, one of chef John Gorecki’s signature dishes is a $15 crab cake. He seasons the cake with ginger, shallots, chives and chili flakes, pan-sears it and serves it over black eyed peas and quinoa succotash....
Franchisee of the Month: Guy Campbell
Two for one? Kids eat free? Everybody does that. When Guy Campbell set out to turn around anemic sales on Mondays, he wanted to do something different. He wanted to own Mondays. Kicking around ideas with a fellow franchisee, he came up with a simple, catchy promo that over the past eight years has turned Mondays into his biggest day of the week and Moe’s Southwest Grill into a Monday phenomenon....