What keeps the nation's fastest growing restaurants awake at night?
Never mind AUVs, ROI or LTOs. We wanted to know what REM sleep is like for CEOs of the Future 50 chains—what percolates up from their subconscious when they drift off to sleep. Then we submitted their recurring dreams to analysis by Dr. David Reiss, a San Diego-based psychiatrist with 30 years of experience in dream interpretation: “A dream is a symbol, so if you get caught up in the symbol you may miss what’s really behind it,” Reiss explains.
Founder and CEO of Cooper’s Hawk Winery & Restaurants...