Getting families in the door
When it comes to landing business from the 38.1 million families in the United States, kids may be a restaurant’s best allies, according to an education session presented at the Restaurant Leadership Conference. Co-moderators Ian Davidson of C3 Brand Marketing and Kevin Higar of Technomic used the session to provide practical advice on capturing some of the $1.12 trillion kid-influenced spending that goes on in the U.S.
And guess what? It isn’t all about the food....
Voices of their generation: What kids really think
The following verbatims are from a study conducted by Y-Pulse LLC of nearly 1,800 kids between the ages of 5 and 15.
For kids that picked fast food restaurants as their favorite place to eat, many mentioned convenience as their primary reason....
The mistakes restaurants make with young diners
Service problems
Julie Casey
CEO of mykidsplate.com, consultant
“Service, service, service. I have moms tell me all the time that they feel treated differently at restaurants with their kids than they do when they go back to that same restaurant without kids. Moms tell me the minute they walk in door, they see this attitude take over the host, the eye roll. They also don’t respect that we are there with kids and timing is very important. ”...
Diary of a future customer
What do kids and young adults really think about you? Why do they go out? What do they want when they get there? These are big questions considering that Millennials control about $80 billion in food spending, and the younger set, with their families, spends about 50 percent more at restuarants per year than other consumers, according to NPD. To help illuminate these impressionable minds we asked six kids, teens and 20-somethings to keep food diaries for a week (if you look at our masthead, you’ll get a clue to where we found our subjects)....
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