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August 2011

Cover Stories

My best mistake
According to a business fable that’s made the rounds, a mid-level executive committed a blunder that cost his software company $1 million. Sheepishly, he went to the CEO and asked if he’d be fired. “Fire you? Hell, I just invested a million dollars in you,” the boss replied. It’s a parable that might draw a few amens from the restaurant industry’s C-suite. The damage might not have hit six figures, but they’ve made their share of mistakes during the climb to the top....
Our new look
We've redesigned Restaurant Business magazine! Throughout are new graphic treatments that show our commitment to giving you captivating designs, all courtesy of our artistic brain trust: Jerimiah Brown, Abbey Lewis and Art Director Susan Froberg....

Features

Hiring tips from the man cave
Restaurants featuring scantily clad waitresses—often dubbed “breastaurants” or “man caves”—not only survived the recession, but remarkably, gained steam. The now-iconic chain Hooters, launched in 1983, has inspired a rapidly growing concept genre with many successful newcomers. For example, Twin Peaks, a mountain-lodge themed chain where waitresses sport torso-revealing plaid tops, Daisy Duke shorts and hiking boots, has grown to 15 locations around the South and Midwest since opening in 2005, with five more slated to open this year. ...
Portability plus: Launching a sandwich line at Captain D’s
The LTOs Six sandwich builds featuring two proteins—panko breaded cod and breaded whole breast white meat chicken—prepared in a choice of three flavors: Spicy Bayou, Bacon Ranch and Southwestern. A single sandwich is $4.29; combo meals are $5.29 and $5.99....

20-Minute University

Keeping up with wine
Can one ever really be a “master” of wine? I asked three of my friends— Sally Mohr, Master Sommelier and former owner of the Boulder Wine Merchant in Colorado; Peter Marks, Master of Wine and vice president of education at Constellation Wines; and David Stevens, who received his master’s degree in enology from UC Davis and currently works as a winemaking consultant—what they do to keep their edge. ...

Ideas Index

August 2011 Ideas Index
Pricing: Instead of discounting, add value. Brown’s Chicken offers incentives the more you spend on catering Marketing: Look into a new generation of apps as possible replacements for loyalty programs. They can give you a cutting-edge aura...

Front

Meet the missions
If a restaurant is meeting its mission statement, shouldn’t you be able to identify the brand by that statement? See if you can match these chains with their defining documents.  ...
Brown’s cracks the catering code
To say that Brown’s Chicken, a fast-casual chain with 29 locations in the Chicago area, was hit hard by the recession would be an understatement: Owing more than $10 million to creditors, the company filed for Chapter 11 bankruptcy in 2009. But last year the failed company was purchased by Pop-Grip LLC, and under the new management team, sales bounced back to pre-recession levels, with $14 million in revenues for 2010. Today, the company has three new franchises in the works....
Bad time to be a mascot
Think your job is less than secure? Try being a fast-food mascot. Ronald McDonald Threat: A group of healthcare professionals—including the American Academy of Child and Adolescent Psychiatry and Andrew Weil—call for his ban. Status: Big Mac still has its clown’s back.  ...
Anti-energy: “Relaxation” beverages ride a backlash
Are energy drinks running out of gas? Do they belong on your beverage list anymore? And what about the emerging sleeper category of “relaxation beverages”? ...
Loyalty loses the card
First came flimsy paper punch cards. Then came credit card-style loyalty cards that got lost in customers’ wallets. Now, a new set of apps and services are taking loyalty and rewards high tech with restaurants getting the added benefit of tracking customer data. PerkVine (perkvine.com)...
Smashburger’s Groupon strategy
David Prokupek, CEO and chairman of Denver-based Smashburger, found a way to tailor Groupon, the popular couponing service, to make it work best for his rapidly growing burger concept. “Groupon usually offers subscribers $20 worth of food for $10, but at Smashburger, patrons would have a hard time ordering $20 worth. To make this deal a better fit, we negotiated with Groupon to offer $12 worth of food for $6,” Prokupek explains. For Smashburger, it’s been a win-win situation, as customers who redeem tend to spend about $8 more anyway....
The one-key theory
Pal’s Sudden Service, the 23-unit, Tennessee-based QSR, knows how to run a burger joint. In 2002, it won the prestigious Malcolm Baldrige Award for its highly structured management system. One of the cornerstones of its management philosophy is keeping everybody’s head clutter-free. Everything is managed down to the finest detail so workers don’t have to waste time thinking about what to do in any given situation. For instance, unit GMs are told how many and what color pens to have in their desk....

Food Service Buyer

Special focus: Salt
Salt is probably the most widely used ingredient in the restaurant kitchen. In the past, plain table salt was the go-to seasoning for both the back- and front-of-the-house, but now chefs (and diners) are using crystals of different sizes, textures, colors and even flavors. Table salt, also called granulated salt, is the most basic mineral composition of sodium and chloride. It can be mined from dried oceans and underground sea beds or harvested from evaporated brine/sea water. It is screened to provide a range of specific crystal sizes....
A Kick to Fast Food’s Buns: Bread as more than an afterthought
The quest for better burgers isn’t leaving the bun behind. The sandwich upgrades underway at several quick-service chains focus as much on the bread as what’s between it. The perfect example: Wendy’s, whose buns are about to be buttered....
Sourcing challenges: As demand rises, so do seafood prices
Aweakened dollar, high commodity costs and increased global demand for seafood are combining to push up prices this season. Fernando Navas, corporate chef for the six-location SushiSamba, names “price” as his number one sourcing challenge. “Prices have gone up 50 percent for sushi fish, such as tuna, hamachi [yellowtail] and salmon,” he says. Navas explains that the Japanese market is a prime driver of seafood prices, even when the fish is not sourced from Japan. Right now, the yen is stronger than the dollar....
Summer picks: A bounty of fresh produce
August is a dream month for sourcing local fruits and vegetables all over the U.S. Here’s what’s at or near its seasonal peak this month:...
Drinks: Go with the flow
Selling bottled water in restaurants has had its ups and downs. Used to be a bottle of water at every table was seen as the big markup savior. Then  water sommeliers were the rage in fancy restaurants. Next came the bottled water backlash, when no self-respecting restaurant would be caught dead menuing ecologically disastrous spring water imported from the other side of the globe. Water from the tap reigned supreme—but of course, operators couldn’t charge for that....
Cold cases
Unlike back-of-house equipment, refrigerated display cases are on the front lines, seen day in and day out. Not only do they need to perform efficiently, they have to look attractive. Many models on the market perform as good as they look. Making the case The guidelines for buying refrigerated display cabinets are pretty simple. First, determine if you need an open-front or glass-front design....