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April 2012

20-Minute University

The aging palate
All of us enjoy good food; it is one of the most pleasurable parts of our lives. From the moment we are born, we seek out the tastes that make us feel good. As children, we have strong opinions about food but have trouble articulating our sensitivity to new tastes, textures and colors. As adults, our palate matures and ages, and we learn to appreciate new and unusual flavors that we may have shied away from as kids. In our golden years, we struggle with weight, medication, special diets and food restrictions that inhibit our enjoyment of food....

Cover Stories

The Restaurant Growth Index 2012
2012 is here and brings a couple of changes to the way Restaurant Business magazine and Nielsen, a leading global provider of information and insights around what consumers watch and buy, report the Restaurant Growth Index....

Menu R&D

Creative carbonation
Quite a few restaurants mix up their own soft drinks these days, but Oak at Fourteenth in Boulder, Colorado, takes the idea a step further by bottling housemade sodas with a high-tech double carbonation system. When the restaurant opened in fall 2010, they made sodas the usual way by muddling fruit and adding seltzer, recalls co-owner and beverage director Bryan Dayton. But when a devastating fire shut the place down for nine months, Dayton and his team used some of the down time to re-conceptualize their fizzy drink technique....
Buying oil for your fryers
Stability” and “oxidation” aren’t just terms you might have last heard in your high school chemistry class—they’re important concepts to know when buying oil for your fryer. So we asked some “oil experts” to pass along their tips....
Sourcing sustainable seafood is a tricky business
Sustainability continues to be a driver when it comes to buying and menuing seafood. But the criteria for sustainable seafood is confusing to many operators. Sure, entities like the Marine Stewardship Council, Blue Ocean Institute and Monterey Bay Aquarium have issued guidelines and lists. But for some restaurants, these “recommended” species don’t always jibe with food costs or availability. Compromises have to be made to get food on plates....
Invasive species on the menu
Bun Lai, chef-owner of Miya’s Sushi in New Haven, Connecticut, came up with a creative solution to sustainable sourcing: he menus the very fish that are threatening the ecosystem. “Rather than using the most popular types of seafood for sushi, which are often caught or farmed in a way that is ecologically destructive, at Miya’s we choose to focus on invasive species because they are abundant and problematic,” he explains....
A sea of technology
“The customers come in, look at the menu and check their fish apps,” says John Brand, executive chef at seafood restaurant Ostra in the Mokara Hotel and Spa in San Antonio, Texas. Brand is referring to Seafood Watch and FishPhone, two Smartphone apps that instantly put sustainability info at the user’s fingertips. Although Brand is a fan of both technology and sustainability, “the criteria and recommendations for Southeast species are different,” he claims, and the apps don’t always get that specific....
A sandwich star is born
Erbert & Gerbert’s, the Eau Claire, Wisconsin-based chain known for its signature sandwiches with quirky names, discovered a hole in its lineup: no chicken sandwich. “Chicken is the leading protein in the country, but we didn’t have it on the menu,” says John Tvedt, director of operations for the 52-unit chain. This hole was recently filled with the launch of the Spartan Sandwich....
A fresh take on breakfast
Aside from the standard glass of juice or fruit cup, most chain menus don’t offer a whole lot of produce at breakfast. It’s a different story at First Watch, the breakfast, brunch and lunch concept based in Brandenton, Florida. “Daily chalkboard specials take advantage of seasonal produce and there’s flexibility on our regular menu to feature the freshest available,” says Chris Tomasso, chief marketing officer....

Skills

The skinny on skinny cocktails
Customers are starting to realize that many cocktails pack a load of calories. Responding to rising demand, a growing number of restaurants are developing slimmer sippers. At the beginning of this year, Scottsdale, Arizona-based RA Sushi debuted a limited-time promotion of three slenderized cocktails to all 25 of its restaurants nationwide. Beverage director Alex Summer walks us through the development process....

MonkeyDish

Mistake-proof your opening
The Restaurant Business annual Restaurant Growth Index can direct you to the best opportunities for your next location. But there are may mistakes to avoid after that. Mistake: Neglecting due diligence Many operators don’t do enough research on demographics, competition and traffic potential before deciding on a location. “A good investment for first-time operators would be to hire a site selection company that specializes in research based on your concept,” notes Brad Belletto, CEO of Vision 360 Design....
Pintrest explained
Food is a very visual experience, from admiring a frothy pink cocktail to ogling a perfectly rolled piece of sushi. That’s why restaurants are dipping their toes into the Pinterest waters. Hot social media properties have come and gone, but few have made any headway against the 800-pound gorillas of Facebook and Twitter. Newcomer Pinterest is looking to change that. Pinterest is all about the visuals. Users “pin” photos, articles and videos from around the Web onto virtual pinboards organized by subject matter, color or interest....
Franchisee of the Month: Gary & Sally Myers
Casual steak and salad-bar chain Sizzler is on the cusp of a comeback and it’s due in part to Gary and Sally Myers, who throughout their nearly 30-year history as Sizzler franchisees have led more than they’ve followed. Fiercely loyal to the brand, the Myers have also recognized its flaws—in particular the fact it had become mundane. On their own dime and often under the franchisor’s radar, they began reinventing the Sizzler look....