Fazoli’s is stratifying the Italian fast-casual market with the spin-off of a new concept positioned upmarket from its sister.
Still unnamed, the upstart brand will aim for a higher average ticket, a reflection of its more sophisticated ambience and culinary flare, according to Fazoli’s CEO and president Carl Howard.
The serving line is Chipotle-like. Customers choose one of three carriers (a sandwich called a piada; a salad bowl; or a salad bowl), then a protein, a sauce, any of 23 add-ins, and, finally, a hand-grated, shredded or crumbled cheese topping.