The Week in Ideas, February 8, 2013
Published: February 8, 2013
Quizno's uses behavior and location to run a successful mobile campaign, the USDA is following their own advice, a restaurant rewards well-behaved kiddos and gets a spot on the Today show, snatching delivery guys' tips to cover fees is a no-no, and McD's is upping the service level down under.
Idea #1: Your ad in their hands. Quizno’s recently ran a mobile campaign in Portland, Ore. generated a significant 20 percent increase in coupon redemption in that market. The secret to their success wasn’t just geographic targeting, but boosting it with behavioral targeting as well.
Idea #2: USDA putting their money where their mouth is. Not a restaurant idea, but you should be aware the USDA is getting a taste of their own medicine. They are going fryer-less… As in not a single deep-fat fryer in their cafeterias, which serve more than 40K people, including members of the public, each month. They will automatically serve 100% whole wheat breads and pastas, there’s a station in the main cafeteria that conforms to the low-sodium, low-fat, low-cholesterol and low-calorie requirements, and there will be a daily MyPlate example on display.
Idea #3: Rewards for good behavior. A restaurant in Kingston, Washington, rewarded a family of well-behaved children with a meal discount – and the results went viral.
Idea #4: Tips are not intended to cover fees. A lawsuit against a restaurant on the Upper West Side of New York City claims the restaurant was swiping tips from delivery workers for orders placed online. Their defense? They’re using them to recoup fees charged by the online delivery sites. The judge isn’t buying it.
Idea #5: Table service at a McDonald’s? That’s right. They’re testing it in Australia.