The Week in Ideas, February 15, 2013
And on the seventh day, Taco Bell created Cool Ranch Doritos Locos Tacos. A robot restaurant. A way to get kids to behave in your restaurant. And the bang for the low-cal buck.
Idea #1: The inevitable idea of the year. Taco Bell’s Cool Ranch Doritos Locos Taco slowly inches to total domination of our taste buds.
Idea #2: A robot restaurant. Leave it to the Japanese.
Idea #3: Doom your restaurant from the start. How? Let Lindsey Lohan be a partner in the new venture.
Idea #4: Reward good behavior. A Washington state restaurant rewarded some well-behaved kids with free ice cream.
Idea #5: Low-cal, high sales. A new study finds that a number of national chains saw larger-than-average sales gains from lower-calorie menu items.