Idea Articles

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In his book “War in a Time of Peace: Bush, Clinton, and the Generals,” Pulitzer Prize-winning journalist David Halberstam asserted, “…if one of the news magazines had wanted to run on its cover the photograph of the man who had played the most critical role in achieving victory [in the Gulf War], it might well have chose [John] Warden instead of Powell or Schwarzkopf.”
By the time Mike Roberts and crew teamed up with the branding guru Adrienne Weiss, president of Adrienne Weiss Corporation, they had been pitched over 600 names for their fledging concept. They considered YPC, Your Personal Chef. City Acre was tossed around. The Lifted Fork seemed okay. But none of them hit all the notes. None of them were big enough. Weiss has helped shape the branding for heavy hitters like Disney, the NBA, McDonald's and Build-A-Bear Workshop.
It’s tempting to see Guest Editor Mike Roberts’ new LYFE Kitchen and its array of socially responsible attributes as a departure from his old job as Global President and COO of McDonald’s. But Roberts will have none of that.
Buffalo Wild Wings is switching to a new portioning policy for its chicken wings to bring the menu price more in line with the cost to the chain. Instead of serving a set number of pieces, the casual chain will factor the size of the wings into the count.
This week: shaming guests. All day breakfast. And fast food delivery. Idea #1: Bad-tipper shaming. An employee at Padi Restaurant in Hockesssin, Delaware, took to the restaurant’s Instagram page posting pictures of customers along with their bills, showing little to no tip. A few racial slurs were thrown in for good measure. The restaurant’s manager has been placed on leave.
Street food continues to impact the culinary world at the highest levels. An example is the Citrus and Ancho Braised Lamb Tostada that wows guests at the Omni Bedford Springs Resort in Bedford, Pennsylvania. Scott Mole, executive sous chef of the 216-room luxury resort, says he found inspiration for his creation, which showcases tender leg of lamb redolent of citrus and smoky chiles, in the tostadas of a humble little Mexican street food stand in southwestern Michigan.
Sometimes the best idea is to ask for help. Using trademarks against your competitors. Dumpster-diver cuisine. And an idea to deal with reservation no-shows.  
Discounts for guys with guns. Upcharges for custom meals. Charging waiters for dashers. And a St. Louis restaurant keeps serving after the power goes out. Idea #1: Open-carry night. A Virginia restaurant is offering a 15 percent discount to patrons who bring their guns to eat with them. Brian Crosswhite, owner of The Cajun Experience in Leesburg said positive reaction has outweighed the negative.
Bad ideas. Good ideas. Questionable ideas. And a couple of restaurants doing what restaurants are supposed to do: show hospitality.
For several years, Hank Holliday, owner of Peninsula Grill in Charleston, South Carolina’s Planter’s Inn, talked about doing a cookbook to showcase the restaurant’s culinary legacy. His vision was as ambitious as the restaurant, which had catapulted into national prominence soon after it opened in the mid ’90s. To create the weighty, lavishly photographed book he envisioned in less than a year, he turned to executive chef Graham Dailey and said “let’s self-publish.”
When Jacob Tyler Roberts started shooting at the Clackamas Mall in Oregon last December, employees at the Cinnabon barricaded themselves in the back of the store. “They sent text messages to general managers and district managers saying they were fine, and to people due to come in for the 4 p.m. shift,” says the store’s franchisee Steve Foltz.
She’s not your mother’s kind of mother anymore. And he’s not your father’s kind of father. Moms and dads have always been core customers for restaurants. But today, say market researchers, their roles are changing. A quiet demographic revolution is reshaping the American family, with big implications for marketing.