Ideas

Creative menu writing

Your new menu sports spiffy graphics, an eye-catching layout and an inventive roster of dishes. But have you paid any attention to the names of the menu categories? If the headings “appetizers,” “entrees” and “sides” are starting to sound a tad boring, maybe it’s time for a change. Then again, just how clever should you get with the lingo? Consultant Gregg Rapp, a menu engineer based in Palm Springs, California, critiques some variations on the traditional menu nomenclature. 


Lawsuits: fight or settle?

It’s one of the costliest decisions you’ll ever have to make, and it has nothing to do with food. One of your employees has a gripe, and he’s threatening to sue or complain to a state agency. Should you settle or should you fight? These days, the complaint is most likely to involve sexual harassment or wage and hour violations, say restaurant lawyers. It’s all too easy to run afoul of laws like the federal Fair Labor Standards Act, for offenses like mistakenly exempting managers from overtime pay.

Are portion sizes too big?

In order to lose weight, Americans need to eat less. Thing is, a whole lot of us will devour whatever’s put in front of us, long after we’ve ceased to be hungry. In one study, participants who were given smaller portions of food reported as much satiety as those provided larger portions. Yet another study showed that people who were given different flavors of jelly beans all jumbled together ate far more than those who received the same number of jelly beans arranged by color and flavor.

Ideation: stepping out of the salad bowl

Six chefs take a fresh look at ingredients and presentation.
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Pizza Products That Really Deliver

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Rabbit Three Ways

Rabbit Three WaysFarm House Restaurant, Healdsburg, California

This place sources rabbits from a farm down the road and plates the leg, a small rack and a roulade as an entree. It was tender and succulent, created with a light hand that showcased the different flavors and textures of the meat. There’s nothing more elevated than brilliant, rustic food.

Selected by: Clark Wolf
Clark Wolf Company, Food, Restaurant
and Hospitality Consulting,
New York City and Sonoma, California

Check out the entire list of Clean Plate Award winners. 

The digital cookbook

50 Great Ideas: #50 - Digital cookbooks It might look like a spatula, but coo.boo is actually a digital cookbook that can sit on your counter or workstation. It operates through a wireless docking station that automatically synchronizes recipes stored on a computer. Cooks can either display a single recipe on the face of the spatula or watch a full-blown audiovisual cooking lesson. Still in the prototype stage, coo.boo was designed by Swiss student Philipp Gilgen and won an International Forum Design Concept Award in 2007. While it shouldn’t be used to flip burgers, unlike a laptop or print cookbook, coo.boo is washable.

See more Great Ideas.

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