Chipotle takes another route to help military vets
Published: August 3, 2012
Easing military vets into jobs or franchising opportunities isn’t the only way restaurant chains are helping those who served. Chipotle, for instance, is extending a hand to ex-military personnel who chose farming over foodservice for their re-entry into civilian society.
The fast-casual pacesetter has agreed to donate $1 to the Farmer-Veteran Coalition, or up to $50,000 in total, every time a customer orders a side of guacamole between Aug. 5 and Aug. 12 in the chain’s California stores.
Chipotle said the promotion was its way of saluting California avocado farmers, who’ll sell 4% of their collective crop to the chain this year. Each store, headquarters said, will use up to 84 avocados for a batch of guacamole, which is made by hand several times a day in a typical unit.
The Farmer-Veteran Coalition aims to develop a new generation of farmers by offering that career path to vets.