The Future 50
Nothing Bundt Cakes
Founded in Las Vegas in 1997 by friends Dena Tripp and Debra Shwetz, Nothing Bundt Cakes combines retail bakeries with online ordering. The stores emphasize their cakes as indulgences and gifts. A rebranding effort in 2006 brought a more modern design, while retaining the chain’s longstanding nostalgic feel. The stores serve a variety of cake flavors including a new flavor each month. Franchises are available and units have spread throughout the Southwest and into California and east into Alabama.