Menu Innovation

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As part of its "Marry Bacon" campaign to promote a new bacon cheeseburger, West Coast fast food chain Jack in the Box also introduced a new milkshake flavor: Bacon. It's a limited-time offer—and not listed on the regular menu—but customers who ask may recieve a large shake with 1,081 calories, 37 grams of saturated fat and 108 grams of sugar.
7-Eleven has hired Pizza Hut veteran Kelly Buckley to assemble a foodservice team that can go tong-to-tong with quick-service restaurant chains. In the meantime, she’s eying such possible menu additions as beer-infused brats, more salads, beef mini-tacos and two empanadas. Those are some of the revelations that emerged from the convenience-store giant’s 7-Eleven University, held this week in Dallas. The event brings together 1,000 operations and merchandising employees of the c-store chain’s franchisor.
One of the bright spots in the restaurant industry is the morning daypart. Breakfast generates $42 billion in annual sales or 12 percent of the industry total, estimates Chicago market consultancy, Technomic. Significantly, coffee is playing an increasingly important role in consumers’ breakfast purchasing decisions, according to the consultancy. Good coffee service can bump up a.m. traffic. One-third of consumers who drink coffee at breakfast say they are loyal to a brand or restaurant that serves their preferred coffee.
Long a staple of Southern kitchens, fritters have been around in both savory and sweet versions. Corn, seafood, sweet potatoes and apples are the best-known of these deep-fried morsels. But chefs are now shaking up tradition, and fritters crafted from more unusual ingredients—like chickpeas, sunchokes and quinoa—are showing up on menus.
Tossing up a salad in the dead of winter may take a bit of legwork. Sourcing the variety of produce necessary to create a colorful mix with complex, fresh flavors can be challenging. But that doesn’t stop David Bazirgan (a.k.a Baz), chef at Fifth Floor at the Hotel Palomar in San Francisco. He’s a regular at the Farmer’s Market in San Francisco’s Ferry Building, and it’s packed with produce.
Casual-dining pioneer T.G.I. Friday’s has invested in elevating its menu ingredients. On the protein side, two recent upgrades include Norwegian salmon and Black Angus Rib-Eye—both of which are featured in LTOs this winter.
Restaurant dinner checks may be shrinking along with patrons’ wallets, but morning people are putting their money where their mouths are.
The annual “What’s Hot” survey of 1,800 chefs by the National Restaurant Association pegged gluten-free/food allergy-conscious items as No. 7 on the top 10 trends list this year. That’s up a notch from its 2011 position. Technomic’s recent “Restrictive Diets Market Intelligence Report” notes that menu items billed as “gluten-free” experienced significant growth between 2010 and 2011, increasing by 61 percent.
By January, fresh, local produce is a distant memory in most parts of the country. Even warmer growing regions are not supplying much variety to fill the salad bowl. But that isn’t stopping Corey Shoemaker from creating colorful, healthy tosses of winter greens and other vegetables. As chef at Mii amo Cafe, the spa restaurant at Enchantment Resort in Sedona, Arizona, that focuses on “intelligent cuisine,” he makes the most of whatever is available.
The rib eye is one of the most popular steakhouse cuts and most fans like it served up simple—well seasoned and broiled or grilled. At the nine-location Smith & Wollensky, the menu offers a prime, dry-aged 28-oz. rib eye steak just that way. But executive chef Matt King wanted to do something more for customers looking for a bit of adventure and variety. The deconstruction process A rib eye has two clearly defined muscles. King starts out by removing the outer cap muscle and the bone, leaving the well-marbled 9-ounce eye.
Remember when dinner at a restaurant always meant sitting down to a multi-course meal of appetizer, entrée and dessert? Not any longer. More and more Americans are patronizing restaurants differently these days, opting to make a meal of shareable appetizers, small plates, inventive bar food or coffee and a snack. According to Chicago-based market research company Technomic, only 5 percent of consumers are now eating three square meals a day. The shift can be attributed to several trends:
The Northborough, Massachusetts-based Bertucci’s, founded in 1981, is currently celebrating its 30th birthday with a limited-time menu that revisits comfort food classics. “We polled our most passionate guests in an email survey and 22,000 responded,” says vice president/executive chef, Jeff Tenner. “They generated the idea of commemorating our birthday by bringing back some of our classics.”