When debating where to eat or what to order, consumers increasingly rely on technology, according to the results of a new online survey. The survey, commissioned by Par Tech of New Hartford, NY, asked 1,277 U.S. and Canadian consumers for their opinions on technology and dining. Here are some highlights:
Although the economy may be improving, research by the Nielsen Company illustrates that consumers are still being cautious when it comes to buying alcohol. This trend has led to more people staying in and purchasing less expensive products. Though the beverage alcohol industry has been greatly affected, the restaurant industry has endured an even harder hit since people drink even if they stay home. Here are some statistics compiled by the Nielsen Company:
After a 4% decline in 2009 and another 3% decline in 2010, lunch daypart sales are set to pick up in 2011. Unemployment and the economic slump spurred budget-conscious consumers to cut back on lunch spending in restaurants, but creative marketing and unique offers spurred consumers to come back. Fast-food operators with lunch menus in the “extremely affordable” category have sustained the industry and helped it bounce back during the recession, according to Packaged Facts.
The financial health of the nation’s restaurant industry is improving, according to statistics from the StarChefs.com Salary Survey. Executive chefs made 6.1 percent more in 2009 compared to 2008. And pastry chefs enjoyed a pay increase of 5.7 percent in the same time period. Here are some other findings from the 2009 survey: