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50 Great Ideas

Tabletop taps

Plenty of places have plenty of taps—but not right at the tables where customers can play barkeep and serve themselves.

“Our inspiration was to bring something new to the table—literally,” declares Lucas Stoioff, co-owner of the Public House in Chicago. Each of the gastropub’s 12 tables sports three taps, two for draft beer and the third dispensing spirits. The system tracks the flow of liquids, and customers pay by the ounce. Besides the table taps, six self-serve beer taps line the wall of a separate dining area used for parties, tastings and monthly beer dinners.

The novelty and convenience appeal to customers, and provide a distinct point of differentiation for the Public House. Although the taps add a couple of percent of profitability, Stoioff says the real payback is in improved customer service. “Staffers spend more face time with guests and less time ferrying drinks to tables.”

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