50 Great Ideas

Some like it too hot

During Hell Week at the East Coast Grill in Cambridge, Massachusetts, chef-owner Chris Schlesinger cooks up the Pasta Plate from Hell—a dish that is so spicy customers have to sign a waiver before they order it. One spicy food aficionado complied, only to be carted off by ambulance when he passed out from an overheated palate. The culprit—the Naga pepper, one of the hottest in the world.

Schlesinger created Hell Week to attract those macho eaters who seek the heat for pleasure and pain—and can then claim bragging rights. The true pleasure comes when the server delivers an orange Popsicle to put out the fire. Only a tiny percentage of spiceheads have finished the entire bowl of pasta without begging for that icy antidote.

#50 | Using your noodle

#49 | Eat a pita, feed a kid

#48 | Ask the staff chaplain

#47 | I’ll be calling you

#46 | Rolling in dough

#45 | Fried chicken flies the coop

#44 | A penny for your calories

#43 | Better than a lobster bib

#42 | Bending the bento

#41 | Billboard redux

#40 | Dining at the fountain of youth

#39 | Building a better box

#38 | Roll out the barrel

#37 | Mochi Madness

#36 | A toast to Belgium

#35 | Screening employees on the screen

#34 | An Olive Garden customer sat here

#33 | Setting the e-table

#32 | The buck strolls here

#31 | Gin game

#30 | Childhood revisited

#29 | Moveable feast

#28 | Certified gluten free

#27 | Buy a car, eat a meal

#26 | Locating the best Happy Hour

#25 | Local broadcast

#24 | Tabletop taps

#23 | Double the pleasure

#22 | The three Bs

#21 | Cocktails to amuse

#20 | Fans of the grape

#19 | Whole animal accessorizing

#18 | Translucent menus

#17 | Have oven will cater

#16 | Allergic interaction

#15 | Greener produce

#14 | Competing to win at weight loss

#13 | Space saver

#12 | Test kitchen=test market

#11 | Be my guest

#10 | Plug in and eat up

#9 | Rx for pilferers

#8 | Hands free—and clean

#7 | Some like it too hot

#6 | Chicken fried steak gets its day

#5 | The staff that reads together…

#4 | Twinkle toast

#3 | Stick with this

#2 | Stamp of approval

#1 | From seed to fork

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Some like it too hot

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