50 Great Ideas
Consolation prize
Show up at South Florida’s Whiskey Tango American Bar & Grill 30 minutes before a televised game featuring the Miami Heat. Put your name down on a sign-up sheet. Drink. If the Miami Heat loses, you get $25 off your bar tab. “We wanted people to walk away happy,” co-owner John Todora told The Miami Herald. “That way they would come back.” The promotion first ran in 2011, costing the bar $97,000. Todora said it was easily covered by the amount of drinks purchased and new customers who heard about the deal.





