50 Great Ideas
Allergic interaction
Gluten averse? Allergic to peanuts? No big fan of feta? Get yourself to Mad Greens, and order via the healthy-salad chain’s Interactive Allergy Menu.
Although the dynamic nutritional calculator, which allows you to find dishes based on your nutritional needs (and was designed to Mad Greens’ specs by an actual customer), is primarily a food-allergy tool, it has plenty of other benefits, communicating a message of endless customization. Eventually, it will be offered to other chains on a subscription basis, helping to offset the initial costs.


