Fried Shrimp Po’ BoyParkway Grocery, New Orleans Owner Jay Nix saved the building from demolition following Katrina and then quickly established the sandwich as best-of-class in a city with a lot of great po’ boys. The shrimp literally jump out of the water and into the beautifully toasted sourdough baguette slathered with the tangiest and most piquant mayo you’ve ever tasted. Selected by: Richard Coraine Check out the entire list of Clean Plate Award winners. |
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For reasons he can’t explain, five years ago, Jose Cuevas’s waitstaff languished at JumBurrito in Midland, Texas. “Some stores were doing well and others just horrific,” says Cuevas, founder and president of the Mexican fast casual chain with six locations and $5.2 million in annual sales. Employees were unenthused, annual turnover stood at 200 percent and Cuevas says he felt helpless to change things. “I’d go into a store and say, ‘Where’s the energy?’” That’s when he called in consultants who administered employee assessment tests to determine behavioral traits, personality characteristics and aptitudes of his staff. The idea was to find out if employees were indeed in the right positions, and, if not, to shuffle the deck to place staff in spots where they would be more likely to flourish.
Employment experts say more and more restaurants are administering such tests to job candidates as well as current employees to pick up on their behavioral and cognitive strengths and weaknesses. But the practice has critics. “Human behavior is very complex,” says Alan Weiss, president of Summit Consulting Group Inc., in East Greenwich, Rhode Island. “It’s so complex it’s very difficult to predict. These tests are static. They’re given with pencil and paper or a computer and an hour later they have a horoscope-like reading of you.” Some, like the Profile XT, created by Profiles International Inc. in Waco, Texas, are intensive, hour-long tests that analyze both cognitive and behavioral traits. Others, such as the Predictive Index, a two-page personality indicator that takes 5 to 10 minutes to complete, look at the relationship of various personality attributes as they overlap. Such assessments can be cursory and misleading, says Ben Dattner, an organizational psychologist and professor at New York University. “You can over rely on those tests because they are ‘objective,’” Dattner says. Putting an overwhelming amount of stock in a test where the answers are coming from the candidate, can become unreliably biased or manipulated, he cautions. Still, Dattner and others say assessments have a place in restaurant hiring and staff management, but only as one of many application tools. Salty’s on the Columbia, one of three locations in a chain of Pacific Northwest seafood restaurants, uses the Predictive Index to determine the best people from more than 100 résumés when they might have only 25 openings, says Linda Addy, a managing partner. But they also use the assessment to manage staff they’ve already hired—a common use for such tools in the restaurant business, experts say. For tests that vary widely in scope—and can cost from $25 for a basic assessment of a person’s work ethic to $2,500 or more for tools that help determine if someone will make a good manager—determining what they’re really worth can be tricky. “For $12 you’re getting $12 worth of psychological research,” Weiss says. “A lot of these are not vetted in psychological journals.” Marc Katz, a labor and employment attorney in Dallas, says that asking questions that may indicate someone’s mental health can violate provisions of the Americans with Disabilities Act, which prohibits pre-employment medical examinations. Katz also says such tests are tricky because they can overstep privacy and confidentiality laws that vary from state to state. “There are confidentiality issues always with this kind of information,” admits Scott Lappin, president of Performance PI. “But we coach our clients that it is not to be shared with anyone in the company.” The real question about these tests is their ability to discern a person’s skills and personality. “The problem,” Katz says, is that they’re either too unscientific and vague or too invasive “to justify.” Restaurant owners and managers who are sued may have a hard time proving the validity and justification for reviewing an applicant then not hiring him, Katz says. “If you use the wrong assessment or use it in the wrong way you could create a problem,” says Mike Hopkins, senior vice president at Profiles International. To be sure, assessment companies admit that these tools can be misused, which is why, they say, restaurants should make sure the program they’re using meets Department of Labor standards or can be backed up by letters of approval from labor lawyers. The Mind of the Manager: Profilers spell out the perfect hire Fast casual chain
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The promotion was wildly successful, says Larry Rusinko, SVP of marketing for the Carlsbad, California-based concept. “We donated $25,000 while our guests enjoyed connecting with Rubio’s. Average traffic on the Web site increased by 30 percent and we doubled our Facebook and Twitter followers.” |




These days, uploading photos to Facebook and Twitter is as easy as pie—or an All-American taco. Rubio’s Fresh Mexican Grill asked patrons to upload their photo to the chain’s Facebook page. In return, Rubio’s donated 25 cents to Share Our Strength—a nonprofit that fights childhood hunger—and the guest received a coupon for Rubio’s All-American taco.